For Stilema, eyeshadow containers represent a part of its history, a classic example of cosmetic packaging first developed 40 years ago for the Bizarre brand, owned by Atkinsons, through a clean, compact and harmonious line that stood out in a market dominated by marked geometries and experimental designs typical of the 1980s.
The success of that model stemmed from the combination of a refined but at the same time very linear aesthetic made by a recognisable design that was not a slave to trends, and this is the main reason why, decades later, it continues to be topical, as Stilema still produces umbrella holders for many other brands, with the original shape remaining surprisingly close to the one conceived forty years ago, as if time had never passed.
During this historical passage there have actually been evolutions, thanks to better performing materials, soft-touch surfaces, more refined finishes, structural variants, and of course with the search for sustainability using recycled and FSC-certified paper that guarantees its sustainable origin with particular attention to deforestation, but the essential architecture of the container is still there as it is elegant, functional and immediately usable.
In a sector such as cosmetics, where trends change rapidly and many packs are redesigned all the time, the fact that a shape can cross four decades and still remain valid is a sign of authentic design. It is testament to Stilema’s ability to create objects that speak a universal language, capable of adapting to contemporary brands without becoming distorted.
The story of the umbrella holder created by Stilema for the Bizarre brand is, after all, the story of a shape that found its perfection early on, and that over time has been able to evolve without really changing, an example of how, when the design of a packaging is planned to the best of its ability, it becomes the representation of the product by its very recognisability, a classic that lives on through each new interpretation.
