As 2026 gets underway, the global luxury packaging scene is preparing for a key opening event of the year: Paris Packaging Week, scheduled for 5–6 February in Paris, France. The event will stand as the first major international trade fair on the global calendar dedicated to high-value packaging.
Now in its 25th edition, Paris Packaging Week has become an essential benchmark for designers, manufacturers, brand managers and innovators operating in the luxury and premium goods sectors. Born from the consolidation of leading trade shows such as PCD, historically focused on cosmetic and beauty packaging, PLD, dedicated to premium beverages, and Packaging Première, the event has evolved over the years into a vast hub for trends, design, materials and technologies applied to high-end packaging.
The theme of the 2026 edition will be ICONIC, an acronym reflecting the six core pillars of the event: Innovation, Creativity, Originality, Networking, Inclusion and Celebration. Within this framework, the exhibition aims to explore how these dimensions are shaping modern packaging — from aesthetics to sustainability, from the consumer’s tactile experience to the most advanced technological solutions.
Hosted at Paris Expo Porte de Versailles, Hall 1, the trade fair attracts every year thousands of professionals from more than 100 countries, with a strong focus on the needs of luxury brands across the cosmetics, perfumery, wine and spirits, fashion, jewellery and gourmet food sectors. The 2026 edition will feature a rich programme of conferences, workshops and networking opportunities, designed to provide in-depth insights into emerging trends such as sustainable materials, smart packaging, customised design and digital solutions for traceability and customer experience.
In a global market where visual impact, sustainability and brand storytelling are becoming increasingly crucial, Paris Packaging Week confirms its role as the world’s first major trade fair of the year dedicated to luxury packaging. It is an ideal platform for companies and creatives seeking to anticipate trends, connect with international partners and discover the most advanced solutions shaping the near future of high-end packaging.
