The fifth edition of Packaging Première will take place in Milan from May 13 to 15, the most important Italian trade fair dedicated to luxury packaging, featuring three days full of events and discussions with industry experts and leading brands.
Laura Castagna, Head of Events for the exhibition, stated:
“Packaging Première & PCD Milan is not just a showcase of excellence, but a real moment of knowledge and exchange. The conference and debate program is a key part of the event. We wanted to create a schedule that not only anticipates future packaging trends but also inspires and engages, thanks to the contributions of prestigious speakers and discussions on strategic topics. For us, dialogue and open exchange are essential for the growth of the sector.”
Many topics will be addressed over the three-day fair, including “Sustainability and Innovative Materials,” aimed at deep reflection on the evolution of packaging and the importance of effective communication to best convey authenticity and value to the consumer. Another major topic will be “Design and Branding,” focusing on how packaging plays a key role in enhancing the purchase experience by finding the right balance between innovation, tradition, and cultural identity.
The Milan trade event will feature multiple contributions from professionals and industry experts, who will present successful case studies and effective strategies for tackling market challenges. Notable speakers include:
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Niingjing Zhang, International Project Manager at Lancôme, who will present a special project created for Ramadan;
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Patrizia Caldera, Marketing Director at Framesi, who will speak on the crucial issue of sustainability;
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Anna Toppino, Designer at Xerjoff Group, who will analyze strategies and trends in packaging design;
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Filippo Sorcinelli, founder of the niche perfume brand bearing his name, who will share the challenges of running an artisanal company in a market dominated by industrial production.
The event will also feature various awards and the return of the Design Hub art gallery, introduced in the 2024 edition, which highlights the spirit of collaboration between branding agencies and packaging design studios by showcasing some of their best technical and artistic creations.
The full program of conferences and panels is available at the following link:
👉 https://www.packagingpremiere.it/it/conferenze/
To access Packaging Première & PCD Milan, which is reserved for industry professionals, registration is mandatory and free at the following link:
👉 https://register.visitcloud.com/survey/13niag79jw6y3?translation=2osctdwd2hreg&actioncode=1142
